If you've ever had the pleasure of going to a truly top-tier restaurant-- the kind of place that does NOT keep crayons tucked alongside the menus-- then you know what anticipatory service is like. Don't misunderstand me, I can't remember the last time I went anywhere that nice... but once upon a time, I did. The waiter was amazing, delivering sauces, refills and other tidbits before I could even start looking to see where he was.
Chatting with Austin (my cousin in Colorado) one night, I was trying to convey how the Model S is designed to anticipate your needs. It all starts when you walk up to the car to reach for a handle that isn't there... or is it...?